We all know that Hyundai’s range of vehicles is beautiful and stylish, but their latest creation really has grabbed India’s attention: Their 48ft long bat!
Their creation is a 48ft long cricket bat that was on display outside Hyundai ICC Fan Parks across India during the ICC World T20 competition that was held recently. Mr Rakesh Srivastava Sr. VP of Sales and Marketing, Hyundai Motors India Limited said, “We are very proud to be associated with ICC as the official partner. Hyundai Fan Park is a unique platform to enrich and strengthen our relationship with cricket fans and take our brand association forward. It gives us immense pleasure to organize the ‘Fan Parks’ and we are positive that the cricket fans will surely enjoy the tournament in these Fan Parks.” The giant cricket bat was created to serve not only as part of Hyundai’s ongoing sponsorship of the ICC World T20 matches, but also as part of the showcase for the new Hyundai Xcent. The new Hyundai Xcent, which was released in India early 2014, is a sedan version of Hyundai’s new Grand i10 and shares the same 61kW 1.2L petrol and 52kW 1.1L diesel engines. While there is no information as of yet whether Hyundai will be bringing the Xcent to South Africa, the Grand i10 is widely believed to be heading to our shores and is a slightly larger version of the super popular and fuel efficient Hyundai i10.